The World’s Largest Brewer Is Using Ethereum to Track Ad Data.

Madeline Meng Shi

Brewing giant Anheuser-Busch InBev is aiming to shake up digital advertising supply chains with the help of blockchain technology.

The world’s largest brewer has launched its first ad campaigns through the Kiip mobile marketing app, which uses ethereum’s blockchain to record and track data.

The goal is to monitor and, eventually, expand the reach of a particular ad, according to a press release.

The campaign, which started two weeks ago, has featured five of AB InBev’s most popular brands, including Budweiser, Bud Light, Michelob Ultra, Limeatrita and Estrellas.

The campaign is built around Kiip’s new blockchain product, which is designed to enhance transparency and tackle issues like mobile ad fraud by keeping the campaign database available to all players in mobile ad sales.

Different metrics – including impressions, engagement and price – are encoded on the ethereum blockchain, and AB InBev can track these ad activities every hour. This approach reduces the amount of time that the campaign’s organizers spend in tracking the metrics. Meanwhile, the ad buyers can pay only for the ads that meet their criteria.

The new ad system is only AB InBev’s latest move into the crypto space. The Belgium-based behemoth joined a consortium to experiment with the blockchain technology for global shipping uses in March, as previously reported by CoinDesk.

Image Credit: Shi Yali / Shutterstock.com

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An actually energy consumption of Bitcoin against the other giant global businesses.

NEWS

Under the Microscope has aimed to cast a critical eye over the social, environmental and economic impacts of the way we currently transact and transfer wealth, be it through legacy systems like gold and fiat currencies, or through newer digital cryptographic ones.

The series has also endeavoured to give readers a clearer idea of the human and environmental impacts associated with both current and future monetary systems, and allow them to draw their own conclusions on the relative sustainability of the old and new systems when viewed from a holistic “triple-bottom-line” approach.

Although it is not necessarily fair to compare bitcoin to the entire legacy banking system, there was doubt in the community about the impact of the legacy banking system, and thus, it has been quantified for completeness.

It should be noted that the only thing involved in bitcoin mining is electricity use, and as the world moves towards clean and renewable energy, Bitcoin will have even less of an impact on the environment (See Koomey’s and Moore’s Laws). There is also much larger scope for energy efficiency improvements in integrated circuits and computing than there are in gold recycling.

As can be conclusively seen, the relative impact of the bitcoin network does not even register on the radar of the fiat and gold-based monetary systems, representing a very conservative relative environmental impact of just over 0.13%, and a relative economic impact of just under 0.04%. When one considers Koomey’s Law, we can expect energy/GH to continue to half every 18 months until 2048.

This means that we can expect our current industry best efficiency of 0.733 W/GH to reach 0.0000000873804 W/GH. Thus – armchair academics take note – in the event that bitcoin scales to a million times its current size and market cap over the next 30 years, it’s environmental impact will still be insignificant compared to existing systems.

When considering Moore’s Law, we can expect $/GH to continue to half every 18 months until at least 2020. When we consider the advent of decentralised emission-free renewable energy, we can expect tCO2/GH, and possibly even $/kWh, to tend towards zero.

The more agile and dynamic bitcoin companies can take advantage of these trends, but the sluggish, inert and over-encumbered incumbents simply cannot. As time goes on, bitcoin only becomes more sustainable, while legacy systems continue to bloat year-on-year.

There are no negative social externalities as a result of bitcoin proliferation, and any money laundering and shadow economy dealings that currently happen on the network will reduce drastically in proportion as adoption grows and regulations firm up on the on-and-off ramps into the bitcoin economy.

Rome wasn’t built in a day, and the crypto-currency space will take time to evolve to ensure that the issues faced and created by our legacy monetary systems do not continue to plague us for the next century and beyond.

It has been demonstrated that institutional fraud is a problem systemic to humans, and not to monetary systems. However, transactional fraud is only a problem in legacy systems due to the infallibility of the fact that 2 + 2 will always equal 4.

Although this paper has shied away from all of the ideological and philosophical debates surrounding bitcoin, what is clear is that the argument that bitcoin is superior monetary system – from the benefits and protections it provides to merchants and consumers, to the relative lack of negative impact it has on our planet and humanity in general is a strong one.

The world is currently crippled by several issues, and the human race faces several existential threats such as climate change, the global ageing population demographic crisis and wealth and income inequality.

It is also unacceptable in 2014 to still have tens of millions of people forced into labour, and current monetary systems are somewhat responsible for several of the social ills brought about by corruption, money laundering and the black market.

For those who are willing to back their principles and morals with their money, bitcoin provides the opportunity for socially, environmentally and economically conscious global citizens to choose to no longer participate in the fragile and rotten legacy monetary system, and voluntarily participate in the open and wondrous bitcoin ecosystem.

Due to the several benefits and significantly reduced burden on our planet and society, there is a certain feeling of inevitability about digital currencies, whether it be bitcoin, or a future currency that proves to be even more sustainable and beneficial for humanity.

You can read Hass McCook’s paper ‘An Order-of-Magnitude Estimate of the Relative Sustainability of the Bitcoin Network’ (on which this series is based) in full here.

https://www.coindesk.com/microscope-conclusions-costs-bitcoin/

The leader in blockchain news, CoinDesk is a media outlet that strives for the highest journalistic standards and abides by a strict set of editorial policies. CoinDesk is an independent operating subsidiary of Digital Currency Group, which invests in cryptocurrencies and blockchain startups.

Review: Tt eSports Contour Made-for-iPhone/iPad/Apple TV game controller

It’s been a while since we’ve checked in on the state of iPhone and iPad controllers, but I have seen some improvements since we first covered some of the shortcomings with the early batch of game controllers that came out under Apple’s Made-for-iPhone licensing program. Today I’m taking a look at the new Tt eSports Contour…
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Review: Tt eSports Contour Made-for-iPhone/iPad/Apple TV game controller

Jordan Kahn – 4 hours ago @JordanKahn REVIEWS

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It’s been a while since we’ve checked in on the state of iPhone and iPad controllers, but I have seen some improvements since we first covered some of the shortcomings with the early batch of game controllers that came out under Apple’s Made-for-iPhone licensing program. Today I’m taking a look at the new Tt eSports Contour MFi controller, a new $65 option that includes a classic Xbox-style design and a built-in stand to hold your iPhone and turn it into a true handheld game console.
 

With the first crop of the official Apple certified gamepads, build-quality was a big part of the issue, especially at the $99 introductory price the controllers were going for at the time. Fast forward two years and we’ve got at least one controller on par with its console counterparts in both price and quality with the Tt eSports Contour. That’s why the build quality of the Contour is one of its most notable features. This thing feels as solid as any console controller, and in many ways feels a little more substantial. It accomplishes that without being too bulky, however, and I thought the controller felt great in my hands. For the most part, you won’t feel shortchanged when comparing it to any current gen Xbox, PlayStation, or PC controller.

That’s with or without using the arm that holds an iPhone or iPod, which like the controller itself isn’t flimsy in the least. The arm attaches securely to the controller when not in use and it’s lined with a soft, thick lining of rubber to ensure no scratches on your device. It extends up to 3.75 inches wide, which allows you to fit in any iPhone or iPod touch in landscape view with or without a case.

There’s not much you can do to adjust the viewing angles of a docked device, and because the device connects over Bluetooth and isn’t docked via a Lightning connector, there’s no opportunity for any type of passthrough charging setup. But I had no complaints with the viewing angle of the device relative to the controller, and it’s a big improvement when it comes to arm or neck strain versus just holding an iPhone while gaming. In other words, the iPhone screen ends up at an almost eye-level position when holding the controller comfortably.

As pictured throughout the review, the controller gives you the usual MFi controller button setup, which is essentially an Xbox controller with X, Y, A, B face buttons, right and left joysticks, an old-school D-Pad, and two shoulder buttons on each side with a trigger-style button for the ones in the rear. You’ll also find charging indicator lights on the front, and the usual power and Bluetooth pairing mode.

When it comes to actually playing games with the controller, I didn’t run into any issues in the few weeks I’ve been playing with and testing it, of course with supported games on mostly iPhone. Button responsiveness and fit and feel all felt great in extended gameplay sessions, as I expected based on my initial thoughts on the build quality described above. The joysticks are perhaps the only components that could use some improving, but in my experience that has been the case with all MFi controllers and it’s something Apple controls through its specs for accessory makers making controllers to some degree. The Contour’s joysticks do have a nice grippy texture like a PlayStation controller which I liked, and they aren’t undersized like many other MFi controllers before it.
And lastly, the controller has a sleep mode after 10 minutes of inactivity to preserve battery life, which is handy given the controller’s 10+ hour battery life falls a little short of others.
Should you buy it?
If there are a few shortcomings of the Contour controller, they’re lack of Lightning charging and battery that doesn’t last quite as long as some of the newer models from competitors— like the new SteelSeries Nimbus controller we reviewed a few months back. But those controllers have there own downsides, like lack of an arm to hold the iPhone and turn it into a true handheld console style setup, the main reason I personally tend to use iOS controllers in general. If you want an MFi controller with a built-in arm, and can put up with the 10+ battery life on your current gaming addiction, then the Tt eSports Contour delivers in every other way at a price ($65) that’s competitive with anything else of the same quality.
You can buy the Tt eSports Contour MFi controller for $65 now from Amazon.

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REVIEWS TODAY

AAPL: 103.01

Review: Zand, the stand that makes using the iPad at a desk comfortable

Sarah Guarino – 10 hours ago @sarahg1113

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AAPL: 101.50

Review: Facer makes your Apple Watch come alive with fresh content

Greg Barbosa – 1 day ago @gregbarbosa APPLE WATCH APPS REVIEWS

 

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Since watchOS 2.0’s announcement I’ve known that I would want to use the Photo Album watch face. The ability to have my favorite photos display every time I looked at my Apple Watch’s display made me think the device was about to get more personal. Facer’s launch today takes that personality one step further.
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REVIEWS MARCH 2

AAPL: 100.75

Review: Postly for iOS turns your photos into personalized postcards

Zac Hall – 2 days ago @apollozac APPS REVIEWS APPS & UPDATES

 

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Apple’s Cards app introduced in 2011 and discontinued two years later remains one of my favorite iPhone apps to date. The service was fantastic: snap photos on your iPhone, then turn them into personalized letterpress cards sent through the mail to friends and family. Stamp and envelope included, you’d pay $2.99 for anywhere in the US or $4.99 for anywhere around the world. You can still send personalized letterpress cards using Photos on the Mac, but the service was perfect for me as an iPhone app.
I’ve tried a handful of similar iPhone apps since Cards shut down with Postly being the latest and perhaps most modern. Available for iPhone and iPad, Postly lets you create personalized postcards from your iPhone that deliver worldwide for $1.99.
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Review: Honeywell Lyric Round Wi-Fi Thermostat matches HomeKit smarts with traditional style

Zac Hall – 4 days ago @apollozac HOMEKIT REVIEWS

 

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If you’re looking to upgrade your home appliances and add Siri control, then HomeKit is a key feature you’ll want to look for when buying new hardware. The number of HomeKit-compatible smart thermostats is continuing to grow with Honeywell’s Lyric Round Wi-Fi Thermostat (2nd-gen) as the latest to hit the market.
Among competing thermostats, the basic premise is the same: Wi-Fi connectivity lets you remotely control heating and cooling from mobile apps, and intelligence using location and the Internet let you add some home automation. The pay off is potentially a lower energy bill and the cool factor of controlling the temperature with Siri.
Having recently reviewed the ecobee3 HomeKit thermostat as well, I’ll be using it as a comparison below to highlight what makes Honeywell’s Lyric Round smart thermostat different.
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AAPL: 96.91

Review: Hyper’s $69 stainless steel Apple Watch bands in silver & space black

Jordan Kahn – 1 week ago @JordanKahn APPLE WATCH REVIEWS

 

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There are now a ton of third-party Apple Watch bands on the market of varying quality, but at $69, this alternative to Apple’s pricey stainless steel link band from Hyper is worth a closer look.
The bands are made out of the same 316L stainless steel that Apple uses, and nothing about them indicates why there would be an almost $400 gap between these and Apple’s.
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First OS X Ransomeware Attack #MacUsers

  

OS X users have today been hit with the first known case of Mac ‘ransomware’ malware, found in the Transmission BitTorrent client released last week. Infected versions of the app include ‘KeyRanger’ malware that will maliciously encrypt the user’s hard drive after three days of being installed. The malware then asks for payment to allow the user to decrypt the disk and access their data — the ‘ransom’.

As reported by Palo Alto Networks, Apple has already taken steps to curb the spread of the malware through its Gatekeeper security system. This means the infected version of Transmission will no longer install, but it does not help those who have already been affected. Transmission is urgently recommending people upgrade to the latest version of its software, 2.91.

Unlike ‘friendly’ system encryption services, it is becoming increasingly common on Windows for viruses and malware to maliciously encrypt user data. The aim is for the virus maker to raise money by holding the user data ransom until payment is provided, in exchange for the malware to decrypt the drive once again.

The KeyRanger malware currently circulating is the first known instance of ransomware targeted at OS X users. It is not recommended to actually pay the malware as it only encourages further malicious action and there is no guarantee the virus maker will actually do the decryption as promised.

Users worried about being impacted by the ransomware should look for the ‘kernel_service’ process in Activity Monitor. This process is named like a kernel system program as a disguise, but it is actually the KeyRanger malware. If you are impacted, the recommendation is to restore to an earlier backup of your system before you installed Transmission. This is the best way to ensure the virus has been completely removed from the system.

It’s worth noting that the malware has only been detected in the Transmission app to date. It is unknown if it is more widespread, affecting other common apps.

Palo Alto Networks suggests a few other methods to check for the presence of the malware. Their post also includes a lot more detail on the technical implementation of the virus, so check out their post for more information. The security researchers suggest checking for the existence of the file ‘/Applications/Transmission.app/Contents/Resources/General.rtf’ or ‘/Volumes/Transmission/Transmission.app/Contents/Resources/ General.rtf’. If this file exists, the Transmission app is likely infected. You can also check for the existence of “.kernel_pid”, “.kernel_time”, “.kernel_complete” or “kernel_service” files in the ~/Library directory. Delete the files if they exist.
Source: 9to5mac

Review: Tt eSports Contour Made-for-iPhone/iPad/Apple TV game controller

It’s been a while since we’ve checked in on the state of iPhone and iPad controllers, but I have seen some improvements since we first covered some of the shortcomings with the early batch of game controllers that came out under Apple’s Made-for-iPhone licensing program. Today I’m taking a look at the new Tt eSports Contour…

http://9to5mac.com/2016/03/04/review-tt-esports-contour-made-for-iphone-apple-tv-game-controller/

Why Virtual Reality Is Vital

  

Brands are already experimenting with VR. Among them, the NBA shows 360-degree game footage, Marriott Hotels loans headsets to guests so they can take “tours” of exotic destinations and Ford uses VR to help design its vehicles’ interiors. By the year 2020, Altberg believes, VR companies will be generating more than $150 billion a year in revenues — and you may want a part of that.

Isn’t this a little speculative? I don’t even know anyone with a VR headset. 

That’ll change sooner than you think. VR has wide business potential — a company can connect with remote staff as if they were all in the same room, a carmaker can offer test drives, real estate brokers can provide buyers with walk-throughs of entire buildings and a dressmaker can even offer a virtual fitting for a wedding dress. 

Cool, but how do I know if VR is worth it for me? 

Are 3-D environments and spatial relationships important in your line of work — say, architecture, interior design or product design? Do your employees require expensive or potentially dangerous training in fields such as medical procedures, heavy equipment, product installations or hazardous materials? VR could be an effective tool for you. And if you have prospective customers, partners or others with whom you meet face-to-face frequently, VR might save you a bundle on travel.

So where would I start? 



Check your budget. There aren’t many companies creating custom VR content today, and the ones that do are expensive — like Unity, which also makes blockbuster video games. You’ll also need to hire artists, videographers and software engineers. The price could easily top $1 million. Don’t have the cash? Don’t despair. In the early days of the internet, a website was expensive to build, too. Not anymore.

How far away are we from a VR boom?



For some industries, VR will become a critical component in the next few years. For others, it will probably be more like five to 10 years. And by that time, VR will be far more impressive — and cheaper.
Article by Mikal Belicove —

The counterintuitive reason why doing nothing can make you more successful

  

In today’s work-obsessed society, we have this belief that we have to constantly be doing something in order to be successful.
But what if the opposite were true? As Stanford psychologist Emma Seppala argues in her new book, “The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success,” we can be more effective if we take time to do more of nothing.

It’s a radical idea, but one that’s actually backed up by research.

We’re most creative when we’re less focused

For a 2011 study, researchers gave 428 students questionnaires to classify them as either a morning or an evening person, and then gave them logic problems in either the morning or late afternoon. To the researchers’ surprise, the morning people performed better in the late afternoon, whereas the evening people scored highest in the morning — times when both groups were supposedly less alert.

These findings backup the idea that we’re actually more creative at times when we’re relaxed or unfocused. And that’s especially interesting for employers.

A 2010 survey conducted by IBM of more than 1,500 CEOs in different countries and industries found that creativity is the most crucial factor for success.

As Seppala writes in her book, some of the most creative people in history had their biggest breakthroughs when they were idle. For instance, the inventor Nikola Tesla supposedly came up with an idea that led to his discovery of alternating current while on a walk with a friend. And Albert Einstein listened to Mozart to find inspiration.
But even though downtime is clearly important, many of us feel — ironically — that we simply don’t have time for it. Luckily, Seppala has some tips for making time.

How to do more of nothing
1. Diversify your activities: Alternate between tasks that require a lot of focus (like writing a report or preparing a presentation) with more mindless tasks (like entering data or filing papers). If your job involves a lot of mental focus, try something physical as a break, and vice versa.

2. Take some quiet time: Unplug from technology and try meditating or taking a walk. Being alone with your thoughts may be uncomfortable at first, but don’t worry — it gets easier.

3. Play: As kids, we play all the time, but many of us have forgotten how. So try out a board game, go see a comedy show, or spend some time cuddling with your pet. It doesn’t matter what it is, so long as you’re having fun.